🛍️ Emifull MASAKI

Emifull MASAKI is a large commercial facility located in Matsumae Town, Iyo District, Ehime Prefecture, and it is the largest shopping center in the Shikoku region. The facility houses over 200 unique stores, offering everything from fashion, groceries, and gourmet food to movies. With a major renovation project from autumn 2020 to spring 2021, new popular shops have been added, and various service functions have been improved, allowing for a more enjoyable and worry-free shopping experience. The entire shopping center is generally composed of four parts. These include "EMIMALL," which features many unique fashion and grocery stores; "EMIAMUSE," which houses entertainment facilities such as a cinema; and "EMIGOURMET," which is filled with numerous popular dining establishments. Each building also has its own themed exclusive area. Located on the north side of the shopping center is the children's play area "EMIPARK," which includes a carousel named "Emily," a frog jumping ride called "Emi Pyon," and playground equipment such as sand pits for children to play. Additionally, there are lawn plazas and relaxation spaces provided for customers to rest.

With over 200 unique shops, the first store in the Shikoku region has debuted at Emifull MASAKI after a large-scale renovation. EMIMALL features many restaurants and a food court, allowing you to take a break and dine while shopping. There are approximately 5,200 parking spaces available (free of charge).