Adumaya Old Karuizawa Store

Located behind the main road of the bustling "Old Karuizawa Ginza Street," this shop offers dishes such as mochi and soba noodles. The characters for "力餅" (Chikara Mochi) on the noren and lanterns mark the store as "Adumaya（あづまや）." The signature "力餅" is made from freshly pounded mochi, shaped into bite-sized pieces that are soft and easy to eat, making it a favorite among travelers. There are six flavors available: sweet (red bean), spicy (daikon radish), perilla, soybean flour, walnut, and sesame (black sesame), with the combination of "sweet" and "spicy" being the most popular. Additionally, the "perilla" flavor is exclusive to this shop and is highly recommended. Besides the mochi, various soba noodle dishes such as "Asama Daikon Radish Soba" and "Duck Nanban Soba," as well as refreshing shaved ice to cool down, make this a great spot to take a break during your stroll.

Located behind the Old Kyu-Karuizawa Ginza Street, this restaurant offers delicious rice cakes and soba noodles. The rice cakes come in six flavors, with the combination of "sweet" and "spicy" being the most popular. "Ene-goma" is a flavor exclusive to the Adumaya Old Kyu-Karuizawa store. Additionally, there are soba noodles and shaved ice on the menu, making it a great spot to take a break during your stroll.