🛍️ ÉCHIRÉ BUTTER PASTRY Tokyu Food Show Edge Store

A dessert specialty store using the French A.O.P. certified fermented butter "Échiré Butter." Échiré Butter is produced in Échiré village, located in the central-western part of France, which is renowned for its high-quality dairy products, and has received A.O.P. certification from the EU. Its characteristics include a rich aroma, a subtle yogurt-like acidity, and a smooth texture. ÉCHIRÉ has a total of 7 branches in Tokyo, Yokohama, Nagoya, and Osaka. This store is the first in the Shibuya area, and in addition to selling Échiré Butter, it offers various baked desserts made with Échiré Butter, such as Échiré Butter Sablé sandwiches, Échiré Butter mille-feuille, financiers, and canelés, making it a popular spot for long lines. Among the items that have caused a rush for purchases is the dream dessert called "ÉCHIRÉ Canelé." It features a crispy, fragrant outer shell with the rich aroma of Échiré Butter and a moist, dense inner texture. This product is exclusive to the Shibuya store and is a limited item available only for online reservation and in-store pickup, earning the nickname "Dream Canelé" from fans and becoming a trending topic.

Selling famous French fermented butter. A variety of baked desserts made with Échiré butter are available. "ÉCHIRÉ Canelé" is an online pre-order item exclusive to the Shibuya store.