📖 Heisei Era

The Heisei era began during what later generations would call the "bubble economy," a time when Japan's economy transitioned from prosperity to decline. In contrast to the increasing economic downturn, the Heisei era was a period of rapid advancement in science and technology. Electronic devices such as personal computers and mobile phones quickly became widespread across the nation, laying a solid foundation for today's society, where having a smartphone and convenient internet access are commonplace.

The bubble economy and its collapse brought significant changes to the Japanese economy. Japan implemented the "consumption tax" for the first time. A fashion trend centered around the younger generation emerged, led by singer 安室奈美惠 (Namie Amuro) and the once-popular "electronic pets." With the widespread adoption of smartphones and tablets, a social environment characterized by everyone having a device and convenient internet access gradually took shape. Influenced by the Lehman crisis, the Nikkei average index experienced a sharp decline.