🎌 Uirō Cake Stick (Ōsu Uirō)

The steamed confection "Uirou," made from rice flour and other ingredients, is a classic souvenir from Nagoya. An innovative design of Uirou that has gained popularity among younger consumers is the "Uirou Stick." Both in appearance and consumption, it is completely different from traditional Uirou, with the addition of a wooden stick giving it a popsicle-like shape, which is a major selling point. Its cute visual appeal has garnered significant attention on social media. It can be eaten easily without the need for a knife or plate, making it a simple and mess-free treat that is highly favored. There are five flavors available: "Sakura," which includes cherry blossom leaves; "Kuro," which adds brown sugar; "Shiro," which features rice fragrance; "NAIRO," which incorporates red bean paste; and "Matcha," which is flavored with matcha. The packaging is made from kraft paper, combining a vintage feel with a touch of modernity. You can find it for sale at souvenir shops in Nagoya Station and Chubu Centrair International Airport. It can be stored at room temperature and has a long shelf life of up to 30 days, making it convenient for travelers to purchase and carry.

The steamed sweet "Uirou," made with rice flour and other ingredients, is a classic souvenir from Nagoya. The traditional dessert "Uirou" has been transformed into a convenient and cute product by adding a wooden stick for easy consumption. It comes in five flavors, including "Sakura" with cherry blossom leaves and "Matcha" with added matcha. It can be stored at room temperature and has a long shelf life of up to 30 days, making it the perfect choice for souvenirs.