🗺️ The cat at Shinjuku East Exit.

The 3D animation of the calico cat, located in front of the East Exit Plaza of "Shinjuku," which boasts the highest passenger traffic in the world, overlooks the bustling crowd. The three-dimensional effect, which seems to leap out from the screen, has sparked lively discussions since its launch in July 2021, quickly taking over countless media outlets in Japan and abroad. This calico cat, appearing during advertising breaks, is created using optical illusions and precise calculations. The cat 3D animation feature "Cat Chanel" is broadcast every hour on the hour, as well as at 15, 30, and 45 minutes past the hour, allowing passersby to watch it in its entirety. It fully showcases the cat's preference for high, narrow spaces, with its ears and tail moving according to its emotions, making it incredibly lifelike. Not only is it affectionately referred to as the "Cat Emperor," but official merchandise such as tote bags, T-shirts, and mugs have also been released, achieving immense popularity. This unique advertising approach has won multiple prestigious awards, including the "Bronze Award at the Asia Pacific Advertising Festival (ADFEST 2022) MEDIA LOTUS AWARDS" and the "2022 Annual Japan Art Direction ADC Award." As a new landmark in Shinjuku, it has become a must-visit photo spot when visiting the area.

In front of the East Exit Plaza of "Shinjuku" Station, there is a giant 3D Sanmao Cat overlooking the bustling crowd. The 3D animation feature "Cat Channel" is broadcast every hour on the hour, at 15 minutes, 30 minutes, and 45 minutes past the hour. Additionally, official merchandise such as tote bags, T-shirts, and mugs are also available.