🍜 Ehomaki

As a symbol of good luck for the year, "Ehomaki" has become one of Japan's emerging customs in recent years. Ehomaki refers to the thick sushi rolls eaten on "Setsubun," which are consumed to pray for luck and health in the coming year, showcasing Japan's unique food culture and customs. According to the rules for eating Ehomaki, one must face the "Eho" of the year, refrain from looking around, remain silent, and eat the entire roll in one go. The "Eho" refers to the direction of the "Toshigami," the deity of luck, and is considered the most auspicious direction of the year. Additionally, there are some special customs, such as "not cutting the sushi roll with a knife (to avoid cutting off luck and connections)" and "not speaking until the roll is finished (to prevent letting good fortune slip away)." Ehomaki made with seven auspicious ingredients has become a classic choice. However, there are no strict regulations that it must contain exactly seven fillings, so depending on the region or shop, Ehomaki may vary in the number and types of ingredients, with some containing five or twelve.

On Setsubun, the thick sushi rolls eaten to pray for luck and health in the coming year are called "Ehomaki." According to the rules, one must face the "ehō" direction of the year, eat the entire Ehomaki in one go without distraction or speaking. There are various theories regarding the origin and the reasons for the popularity of Ehomaki, and it is currently unclear which one is correct. The most convenient place to purchase Ehomaki is at convenience stores.